Privacy Policy

We collect information in two primary ways: information you provide to us directly, and information collected automatically when you interact with our Services.

Information You Provide Directly

• Contact and identity information — your name, email address, phone number, and similar details when you complete a form, register for a program, schedule a call, or otherwise communicate with us.
• Account and enrollment information — details you provide when applying for or enrolling in The Authority First Method, the Authority First Collective, or any associated coaching program, course, or membership.
• Payment information — billing name, address, and payment card details when you make a purchase. Payment transactions are processed by third-party payment processors; we do not store full payment card numbers on our systems.
• Communications and correspondence — messages, survey responses, testimonials, and any other content you submit to us via email, contact forms, or support channels.
• Professional background information — details about your business, industry, experience, or goals that you voluntarily share during an application, intake process, or coaching engagement.

Information Collected Automatically

• Usage and log data — IP address, browser type, operating system, referring URLs, pages visited, time spent on pages, and other standard server log data collected when you access our website or platform.
• Device information — device identifiers, screen resolution, and hardware model, used to optimize your experience across devices.
• Cookies and similar tracking technologies — as described in Section 04 below.

We collect only the information reasonably necessary to provide, improve, and communicate about our Services. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted information to us, please contact us immediately at [email protected].

We use the information we collect for the following purposes:

• To deliver and administer our Services — processing enrollments, providing program access, scheduling calls, and fulfilling any purchases or commitments made through our platform.
• To communicate with you — sending transactional messages such as enrollment confirmations, receipts, scheduling reminders, and important account updates. These communications are necessary to the performance of our Services and are not optional marketing.
• To send educational and marketing communications — with your consent, delivering newsletters, insights, program announcements, and other content we believe may be valuable to you. You may opt out of marketing communications at any time (see Section 07).
• To improve our Services — analyzing usage patterns, identifying areas for improvement, and developing new features, programs, or content offerings.
• To protect our business and users — detecting and preventing fraud, unauthorized access, and other harmful activities; enforcing our Terms of Service and other agreements.
• To comply with legal obligations — meeting applicable legal, regulatory, or contractual requirements, including responding to lawful requests from government authorities.

We do not use automated decision-making or profiling in ways that produce legal or similarly significant effects on you without your explicit consent.

This commitment applies to all information collected through The Authority First Method, the Authority First Collective, and any other program or brand operated by AtoZ Client LLC. When you provide us with your contact information, it is used exclusively to serve you within the context of our own Services and communications.

We may share your information with trusted service providers who assist us in operating our platform and delivering our Services (see Section 05), but those parties are contractually prohibited from using your information for their own marketing purposes or sharing it with others.

Our website and platform use cookies and similar technologies to enhance functionality, analyze performance, and support marketing efforts. A cookie is a small text file stored on your device by your browser. We use the following categories of cookies:

• Strictly necessary cookies — required for the website and platform to function. These cannot be disabled without impairing core functionality, such as maintaining your session when logged in to a member area.
• Analytics and performance cookies — used to understand how visitors interact with our site (e.g., pages visited, time on site, error rates). This data is aggregated and anonymized where possible. We may use tools such as Google Analytics for this purpose.
• Functional cookies — remember your preferences (such as language or region) to provide a more personalized experience.
• Marketing and targeting cookies — used to deliver relevant advertisements and track the effectiveness of our marketing campaigns across platforms such as Meta (Facebook/Instagram) and Google. These cookies may be set by our third-party advertising partners.

Managing Cookies. Most browsers allow you to control cookies through their settings. You may also opt out of interest-based advertising through the Network Advertising Initiative or the Digital Advertising Alliance. Please note that disabling certain cookies may affect the functionality of our Services.

Our platform is hosted on Go High Level (white-labeled as the A to Z Client System). Go High Level may set its own cookies and tracking technologies in connection with platform functionality, analytics, and communication features. Their privacy practices are governed by their own privacy policy.

To operate our Services effectively, we work with a limited number of trusted third-party service providers. These providers may have access to your personal information only to the extent necessary to perform their specific functions on our behalf, and they are contractually obligated to protect your data and use it solely for the purposes we specify.

Categories of third-party service providers we may engage include:

• Platform and hosting infrastructure — Go High Level (white-labeled as the A to Z Client System) provides our CRM, website hosting, landing page, email automation, and course delivery infrastructure.
• Payment processing — we use reputable payment processors (such as Stripe) to handle financial transactions. These processors are PCI-DSS compliant and operate under their own privacy and security frameworks.
• Email and communication delivery — transactional and marketing emails are delivered through our platform provider and may involve underlying email infrastructure services.
• Analytics and performance monitoring — tools such as Google Analytics may be used to understand site usage and optimize our content and user experience.
• Video conferencing and scheduling — tools such as Zoom or Calendly may be used to facilitate coaching calls and scheduling. Your use of these tools is also subject to their respective privacy policies.
• Advertising platforms — we may use Meta Ads, Google Ads, or similar platforms to reach prospective clients. These platforms may use pixel tracking or similar technologies on our site, governed by their own privacy policies.

We do not control the privacy practices of third-party platforms and encourage you to review their privacy policies independently. We are not responsible for the privacy or security practices of any third-party service.

Legal Disclosures. We may also disclose your personal information if required to do so by law, court order, or governmental authority; to protect the rights, property, or safety of AtoZ Client LLC, our clients, or others; or in connection with a merger, acquisition, or sale of business assets, in which case we will notify affected users.

We take the security of your personal information seriously and implement reasonable administrative, technical, and physical safeguards designed to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Transmission of sensitive data over encrypted connections (SSL/TLS).
• Access controls that limit employee and contractor access to personal information on a need-to-know basis.
• Use of reputable, security-conscious platform providers with their own security certifications and protocols.
• Regular review of our data handling practices and vendor relationships.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and any applicable regulatory authorities as required by law.

Data Retention. We retain your personal information for as long as necessary to fulfill the purposes described in this policy, to maintain our business records, and to comply with applicable legal obligations. When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it. If you would like to request deletion of your data, please see Section 07.

Depending on your location and applicable law, you may have certain rights with respect to your personal information. We respect these rights and will respond to legitimate requests in a timely manner.

• Right to access — you may request a copy of the personal information we hold about you.
• Right to correction — you may request that we correct inaccurate or incomplete personal information.
• Right to deletion — you may request that we delete your personal information, subject to certain legal exceptions (e.g., where we are required to retain records by law or for legitimate business purposes).
• Right to restrict processing — in certain circumstances, you may request that we limit the ways in which we use your personal information.
• Right to data portability — where technically feasible and legally applicable, you may request a copy of your data in a structured, commonly used format.
• Right to object — you may object to our processing of your personal information for direct marketing purposes at any time.
• Right to withdraw consent — where we rely on your consent as the legal basis for processing, you may withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

Opting Out of Marketing Communications. Every marketing email we send includes an unsubscribe link. You may also opt out at any time by emailing us at [email protected] with the subject line “Unsubscribe.” Please note that opting out of marketing emails will not affect transactional communications related to active programs or purchases.

California Residents. If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information is collected, the right to opt out of the sale or sharing of personal information (we do not sell or share your personal information as defined under California law), and the right to non-discrimination for exercising your privacy rights.

EEA and UK Residents. If you are located in the European Economic Area or the United Kingdom, you may have rights under the General Data Protection Regulation (GDPR) or the UK GDPR. Our legal bases for processing your personal information include the performance of a contract, compliance with legal obligations, our legitimate interests (such as improving our Services and preventing fraud), and, where applicable, your consent. You also have the right to lodge a complaint with your local data protection authority.

To exercise any of the rights described above, please contact us using the information in Section 08. We may need to verify your identity before processing your request.

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us. We are committed to addressing your inquiry promptly and transparently.

We will endeavor to respond to all privacy-related inquiries within 30 days of receipt. For complex requests, we may require additional time and will notify you accordingly.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will update the “Effective Date” at the top of this page and, where appropriate, notify you by email or through a notice on our website or platform.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our Services after any changes to this policy constitutes your acceptance of the updated terms.