Terms of Service

By accessing our website, completing an enrollment or application, creating an account, making a purchase, or otherwise engaging with any of our Services, you confirm that you are at least 18 years of age, have the legal capacity to enter into a binding agreement, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference.

If you are accessing or using the Services on behalf of a business entity, you represent and warrant that you have the authority to bind that entity to these Terms, and all references to “you” shall include that entity.

These Terms apply to all visitors, users, clients, and others who access or use the Services, including but not limited to participants in The Authority First Method program, members of the Authority First Collective, and any other program or offering operated by AtoZ Client LLC, regardless of how access was obtained.

AtoZ Client LLC owns and operates The Authority First Method, the Authority First Collective, and any other programs, brands, or offerings operating under the Authority First name or any variation thereof. Our Services include, but are not limited to:

• Coaching and advisory programs — structured, curriculum-based programs designed to help experienced practitioners develop positioning, authority, and scalable offer architecture.
• Group membership communities — peer-based learning environments, including the Authority First Collective, providing access to community resources, group coaching, and collaborative learning.
• Digital courses and educational content — self-paced or facilitated online courses, workshops, masterclasses, and training materials delivered through our platform.
• Live events and workshops — virtual or in-person events, intensives, and training sessions offered from time to time.
• Website and informational content — publicly accessible content published on our website for educational and marketing purposes.

Our Services are delivered through the A to Z Client System, a platform powered by Go High Level. Access to member areas, course content, and community features is provided through this platform and is subject to its availability and functionality.

We reserve the right to modify, suspend, or discontinue any aspect of our Services at any time, with or without notice, provided that we will make reasonable efforts to notify enrolled clients of material changes that affect their active programs. We shall not be liable to you or any third party for any modification, suspension, or discontinuation of Services, except as expressly provided in these Terms or required by applicable law.

We are committed to providing high-quality education and coaching grounded in real-world frameworks. We believe deeply in the value of the work we teach. However, that belief does not translate into a guarantee of any specific financial or business outcome for any individual participant.

Access to certain areas of our Services, including course content, member communities, and coaching resources, requires the creation of an account on the A to Z Client System platform. When creating an account, you agree to:

• Provide accurate, current, and complete information during the registration or enrollment process.
• Maintain and promptly update your account information to keep it accurate and complete.
• Keep your login credentials confidential and not share your account access with any third party.
• Notify us immediately at [email protected] if you become aware of any unauthorized use of your account or any other security breach.
• Accept responsibility for all activities that occur under your account, whether or not authorized by you.

Each account is issued to a single individual and is non-transferable. Sharing account access, login credentials, or program materials with individuals who have not enrolled or paid for access is a material breach of these Terms and may result in immediate account termination without refund.

We reserve the right to suspend or terminate any account that we reasonably believe has been used in violation of these Terms, has provided false or misleading information, or poses a risk to the security or integrity of our platform or community.

All content, materials, frameworks, methodologies, and intellectual property made available through our Services are the exclusive property of AtoZ Client LLC or its licensors and are protected by applicable copyright, trademark, trade secret, and other intellectual property laws.

This includes, without limitation:

• The Authority First Method name, brand, logo, and all associated trademarks and service marks.
• The Authority First Collective name, brand, and all associated trademarks and service marks.
• All course content, video recordings, audio recordings, written materials, workbooks, frameworks, templates, and training resources.
• Website design, copy, graphics, and all other original content published by AtoZ Client LLC.
• The nine-step Authority Architecture, the Three Foundational Laws, and all proprietary methodologies and frameworks taught in our programs.

Limited License. Upon enrollment and payment, you are granted a limited, non-exclusive, non-transferable, revocable license to access and use the program materials solely for your own personal, non-commercial educational purposes during the term of your enrollment. This license does not include the right to reproduce, distribute, publicly display, create derivative works from, sell, sublicense, or otherwise exploit any program materials.

Prohibited Uses. You may not copy, reproduce, republish, upload, post, transmit, resell, or distribute any program content in any form or by any means without our prior written consent. You may not use our trademarks, brand names, or proprietary frameworks in any manner that implies endorsement or affiliation without our express written permission.

Any feedback, suggestions, or ideas you provide to us regarding our Services may be used by us without restriction or compensation to you.

Our programs and community spaces are designed to be professional, collaborative, and constructive environments. As a condition of access, you agree to conduct yourself in a manner consistent with these values and to comply with all applicable laws and regulations.

You agree that you will not:

• Use the Services for any unlawful purpose or in violation of any applicable local, state, national, or international law or regulation.
• Harass, intimidate, threaten, defame, or engage in any abusive behavior toward other program participants, community members, coaches, or Company staff.
• Post, share, or transmit any content that is defamatory, obscene, offensive, discriminatory, or otherwise objectionable.
• Solicit or recruit other program participants for competing products, services, or business opportunities without our prior written consent.
• Attempt to gain unauthorized access to any portion of our platform, systems, or accounts.
• Introduce any virus, malware, or other harmful code into our platform or systems.
• Misrepresent your identity, qualifications, or affiliation with any person or entity.
• Record, screenshot, or otherwise capture live coaching sessions, community calls, or private program content without explicit permission.
• Use program content, frameworks, or methodologies to create a competing product or service without our express written authorization.

We reserve the right, in our sole discretion, to remove any content, restrict access, or terminate the account of any user who violates these conduct standards, without refund and without prior notice.

Access to paid programs, courses, and memberships requires payment of the applicable fees as displayed at the time of enrollment. By submitting payment, you authorize AtoZ Client LLC or its designated payment processor to charge the applicable fees to your provided payment method.

• Payment processing — all payments are processed through our third-party payment processor (such as Stripe). We do not store your full payment card details on our systems. By providing payment information, you agree to the payment processor’s terms and conditions.
• Payment plans — where a payment plan option is offered, you agree to all scheduled installment charges. Failure to complete a payment plan does not entitle you to a refund of amounts already paid, and access to program materials may be suspended until outstanding payments are resolved.
• Recurring subscriptions — membership or subscription-based programs will automatically renew at the end of each billing period unless you cancel prior to the renewal date. You may cancel your subscription at any time by contacting us at [email protected]. Cancellation takes effect at the end of the current billing period; no partial-period refunds are provided unless otherwise stated.
• Taxes — you are responsible for all applicable taxes, duties, or levies arising from your purchase. Where required by law, applicable taxes will be added to your invoice at checkout.
• Failed payments — if a payment fails, we reserve the right to suspend access to the Services until payment is successfully completed. We may attempt to re-charge your payment method and will notify you of any payment failures.
• Price changes — we reserve the right to change our pricing at any time. Price changes will not affect active enrollments already paid in full, but will apply to renewals and new enrollments.

All fees are stated in United States Dollars (USD) unless otherwise specified.

We stand behind the quality of our programs and are committed to delivering genuine value. Our refund policy is designed to be fair to both participants and to the integrity of our programs.

• Digital products and course content — due to the immediate and irrevocable nature of digital content delivery, refunds are generally not available once access to course materials has been provided, unless a specific guarantee is stated at enrollment.
• Coaching programs — refund eligibility for coaching programs is determined by the specific terms presented at enrollment. Where a satisfaction guarantee is offered, it is subject to the conditions stated, which may include completion of specified program requirements.
• Memberships and subscriptions — membership fees are non-refundable for the current billing period. You may cancel future renewals at any time, but no refunds will be issued for the period in which cancellation occurs.
• Live events — refund and cancellation terms for live events will be stated at the time of registration. In the event we cancel a live event, you will receive a full refund of the event registration fee or the option to transfer to a future event.
• Chargebacks — initiating a chargeback or payment dispute without first contacting us to resolve the issue is a violation of these Terms. We reserve the right to terminate your account and access to all Services in the event of a chargeback, and to pursue recovery of any amounts owed.

To request a refund where applicable, or to discuss a billing concern, please contact us at [email protected] with your name, enrollment details, and a description of your request.

Disclaimer of Warranties. The Services are provided on an “as is” and “as available” basis without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, non-infringement, or course of performance. AtoZ Client LLC does not warrant that the Services will be uninterrupted, error-free, secure, or free of viruses or other harmful components.

Limitation of Liability. To the fullest extent permitted by applicable law, AtoZ Client LLC, its officers, directors, employees, agents, contractors, licensors, and successors shall not be liable for any indirect, incidental, special, consequential, punitive, or exemplary damages, including but not limited to loss of profits, loss of revenue, loss of data, loss of goodwill, business interruption, or any other intangible losses, arising out of or in connection with:

• Your access to or use of, or inability to access or use, the Services.
• Any content obtained from or through the Services.
• Unauthorized access to or alteration of your transmissions or data.
• Any business decisions made in reliance on program content, coaching advice, or any other communication from AtoZ Client LLC.
• Any other matter relating to the Services.

In no event shall the total aggregate liability of AtoZ Client LLC to you for all claims arising out of or relating to these Terms or the Services exceed the total amount paid by you to AtoZ Client LLC in the twelve (12) months immediately preceding the event giving rise to the claim.

Some jurisdictions do not allow the exclusion or limitation of certain warranties or liabilities. In such jurisdictions, our liability shall be limited to the maximum extent permitted by applicable law.

You agree to defend, indemnify, and hold harmless AtoZ Client LLC, its officers, directors, employees, agents, contractors, licensors, and successors from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or in connection with:

• Your use of or access to the Services.
• Your violation of any provision of these Terms.
• Your violation of any applicable law, rule, or regulation.
• Your violation of any third-party rights, including intellectual property rights or privacy rights.
• Any content you submit, post, or transmit through the Services.
• Any business decisions or actions you take in reliance on the Services or program content.

We reserve the right, at our own expense, to assume exclusive defense and control of any matter otherwise subject to indemnification by you, in which case you agree to cooperate with our defense of such claim.

These Terms remain in effect for as long as you access or use the Services. Either party may terminate the relationship under the following circumstances:

Termination by Us. We reserve the right to suspend or permanently terminate your access to the Services, with or without notice and without liability to you, if we reasonably determine that you have:

• Violated any provision of these Terms or our community guidelines.
• Engaged in conduct that is harmful, abusive, or disruptive to other participants, staff, or the integrity of our programs.
• Failed to make required payments under a payment plan.
• Provided false or misleading information during enrollment or account creation.
• Engaged in unauthorized sharing, reproduction, or distribution of program materials.

In the event of termination for cause, no refund will be issued for amounts already paid, and you forfeit any remaining access to program materials, community spaces, or coaching resources.

Termination by You. You may discontinue your use of the Services at any time. Cancellation of a subscription or membership must be completed prior to the next billing date to avoid renewal charges. Termination does not entitle you to a refund of amounts already paid, except as expressly provided in our refund policy or required by applicable law.

Effect of Termination. Upon termination, your right to access the Services immediately ceases. Provisions of these Terms that by their nature should survive termination shall survive, including but not limited to intellectual property rights, indemnification, limitation of liability, and dispute resolution.

These Terms and any dispute arising out of or relating to these Terms or the Services shall be governed by and construed in accordance with the laws of the United States and the laws of the state in which AtoZ Client LLC is registered, without regard to its conflict of law provisions.

To the extent that any dispute is not subject to arbitration as described in Section 13, you agree to submit to the exclusive personal jurisdiction of the state and federal courts located in the jurisdiction where AtoZ Client LLC is registered, and you waive any objection to the exercise of jurisdiction over you by such courts or to venue in such courts.

If you are accessing the Services from outside the United States, you do so at your own risk and are responsible for compliance with the laws of your local jurisdiction.

Informal Resolution. Before initiating any formal dispute proceeding, you agree to first contact us at [email protected] and provide a written description of your dispute, the relief you are seeking, and your contact information. We will attempt to resolve the dispute informally within 30 days of receipt of your notice. This informal resolution step is a prerequisite to any formal proceeding.

Binding Arbitration. If the dispute cannot be resolved informally, you and AtoZ Client LLC agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services — including questions of arbitrability — shall be resolved by binding individual arbitration administered by a recognized arbitration body (such as the American Arbitration Association) under its applicable rules. The arbitration shall be conducted in English. The arbitrator’s decision shall be final and binding and may be entered as a judgment in any court of competent jurisdiction.

Class Action Waiver. You agree that any arbitration or legal proceeding shall be conducted solely on an individual basis. You waive any right to bring or participate in any class action, collective action, or representative proceeding. The arbitrator may not consolidate more than one person’s claims and may not preside over any form of class or representative proceeding.

Exceptions. Notwithstanding the foregoing, either party may seek injunctive or other equitable relief in a court of competent jurisdiction to prevent the actual or threatened infringement, misappropriation, or violation of intellectual property rights or confidential information.

We reserve the right to modify these Terms at any time. When we make material changes, we will update the “Effective Date” at the top of this page and, where appropriate, notify you by email or through a notice on our platform. It is your responsibility to review these Terms periodically.

Your continued use of the Services after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must discontinue your use of the Services. Changes will not apply retroactively to disputes that arose before the effective date of the revision.

If you have any questions, concerns, or requests regarding these Terms of Service, please contact us. We are committed to addressing your inquiry promptly and in good faith.

We will endeavor to respond to all legal inquiries within 30 days of receipt. For urgent matters or formal legal notices, please indicate the nature and urgency of your inquiry in your communication.

For privacy-related inquiries, please contact us at [email protected] and review our Privacy Policy.